Voice Of America announces the end of its Bengali language radio service


Washington, July 14 (PTI): Voice of America announced on Tuesday that it is ending its Bangla radio service which has served Bangladesh, West Bengal, Assam and Tripura for 63 years.

Voice of America’s FM and shortwave radio transmissions in Bangla would officially end on July 17, after 63 years, according to a press release.

Simultaneously, the service’s television and social media content will grow significantly, as these are platforms more widely used by VOA Bangla’s 16 million weekly viewers.

“When VOA Bangla was launched in January 1958, Bangladesh was known as ‘East Pakistan’ and it was a territory under martial law with no private television or radio,” said John Lippman, acting director of programming from VOA.

“VOA’s shortwave radio transmissions from outside the borders were a lifeline for the Bangla-speaking population for independent news and information,” he said.

While the service’s shortwave radio audience is now less than 1%, VOA Bangla’s social media audience has grown significantly in recent years.

Engagement shares on the Twitter account increased by 54% over the previous year, while video views on Instagram increased by 274% during the same period.

“Dozens of national TV and radio stations are vying for Bengali-speaking audiences, along with a growing number of digital sources,” Lippman noted.

“As demand for television and online access to news in Bangladesh grows, VOA’s Bengali language service program offerings must be on the platforms where its audience is already most active,” he said. -he declares.

“VOA Bangla radio broadcasts have brought world events to its audience since the days when radio was the main news medium,” Satarupa Barua, acting head of VOA Bangla, told Staff this month. .

“It was a staple in our upbringing, a household name. We will build on that reputation, increasing our presence on media which is now much more widely used than shortwave and mediumwave radio,” a- he declared.

During the final days of its radio broadcasts, the service will air retrospective programming, looking back at the changes that have taken place in the country since 1958.

“Due to our service history in Bangladesh, working at VOA has been the ‘dream job’ for many of us. With the changes to come, it will continue to be so,” Barua added. PTI LKJ SMN SMN

(This story is published in the auto-generated syndicate feed. No edits have been made to the title or body by ABP Live.)


Comments are closed.