SiriusXM Approaches Rachel Maddow With Radio Show Deal: Report

(Image: SiriusXM/Handout, Graphic: The Office)

Premium audio company SiriusXM Pandora has approached MSNBC commentator Rachel Maddow with a $40 million deal in exchange for a weekday talk show on the company’s flagship satellite radio service, according to a report.

This week, entertainment publication Vanity Fair reported details of the deal, which included first-look rights to other projects Maddow had in the works or was considering at the time.

It’s not clear from Vanity Fair’s report how far the discussions between Maddow, her representatives and the company have progressed. Earlier this year, the prolific MSNBC commentator who hosts the cable news network’s top-rated program announced she was taking a break. She returned a few months later to announce that she would only appear on the network once a week, which left MSNBC scrambling to fill its chair (MSNBC eventually promoted Alex Wagner to its timeslot).

Vanity Fair said Maddow is working on a new non-fiction podcast centered around World War II. The podcast will be the first from his own production company, Surprise Inside.

It was unclear from the report if Maddow had a deal in place with SiriusXM Pandora to distribute the show. If a deal is reached, it would be Maddow’s first full-time return to radio since hosting a show on Air America, a progressive-leaning radio network that shut down in 2010.

SiriusXM Pandora has pushed aggressively into the on-demand and streaming audio space through its purchases of Stitcher and other podcast services. Pandora and the streaming version of SiriusXM Satellite Radio offer access to podcasts from their smartphone and tablet apps.


Comments are closed.