Northern Colorado Radio Show Initiative Gives Athletes the Opportunity to Host

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Student-athletes have the opportunity to get on the radio and potentially earn sponsorships through a new 1310 KFKA initiative.

Radio station Greeley this week announced the creation of its KFKA Player Network, which will spotlight college athletes from across northern Colorado.

He will begin his first show, The Ellison Hubbard Show, on the network next week. Fort Collins-based Krazy Karl’s Pizza is the show’s sponsor.

Hubbard is a defensive lineman and a graduate student at Colorado State. He is from Loganville, Georgia and is interested in sports media and radio.

“It means a lot to have my own show because it’s a passion of mine to be in the media industry,” Hubbard said in a press release. “Creating my own show in college is just a blessing and being sponsored by my favorite pizzeria, Krazy Karl’s, is amazing.”

In early July, the NCAA began allowing student-athletes to earn money through their name, image, and likeness. This means they can receive money from referrals, sponsorships, product partnerships, appearances and more. Previously, they could not participate or earn money from these opportunities.

The University of Northern Colorado estimates that most student-athletes have earning potential of up to $3,000. There are about 50 or 60, however, which the university says could see up to $6,000. The earning potential is expected to be lower for UNC athletes than those at Colorado or CSU due to the program’s level of awareness.

Radio sponsorships could be one of the many opportunities that UNC athletes could benefit from.

Hubbard’s show airs as part of the Hull Show at 1 p.m. on Mondays. KFKA Managing Director Brady Hull will host alongside Hubbard. The first episode will take place on Monday and will be available as a podcast after it airs.

“Ellison is not just one hell of a football player; he is an exceptional young man,” Hull said in the statement. “I’m so motivated that we can give listeners perspective of (sic) players during the football season.”

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