MarketInk: San Diego’s Popular ‘DSC’ Radio Show Is Ending After 32 Years

Dave Rickards and Cookie
Dave Rickards (left) and Cookie “Chainsaw” Randolph

A legendary San Diego morning radio show is coming to an end after 32 years.

“The DSC Show,” which airs weekdays from 5 a.m. to 10 a.m. on KGB-FM 101.5, will end Friday, Dec. 16, following recent retirement announcements from longtime DSC co-hosts Dave Rickards and Cookie. “Chainsaw” Randolph.

iHeartMedia San Diego, operator of KGB-FM, said the show remained a ratings leader and earned a reputation as San Diego’s most hilarious morning show.

iHeart’s statement also says Rickards will continue in the role of KGB Ambassador to include appearances at station events and produce a podcast that will air on KGB-FM and be available on the platform. streaming iHeartRadio.

Fellow DSC cast members Sarah Beebe and Chis Boyer will continue as co-hosts of the new “KGB Morning Show” beginning in mid-December.

“If there’s one impression I want to leave regarding my retirement, it’s that I’m overwhelmed with gratitude,” Rickards told The San Diego Times. “I am grateful beyond words to my bosses, the company, my family, everyone I have worked with and especially our audience. When you’ve been supported by the greatest radio audience of all time for over three decades, there’s only room for deep gratitude. As I head into the sunset in an ambassadorial role, I want people to say there’s a grateful man.”

Rickards said he and Randolph have been talking privately about retirement for two years.

“Each morning before the show starts, we sit down and talk about the content of the day’s show, as well as what’s going on in our personal lives. About two years ago, after breaking the 30, we started talking about retirement occasionally, then more frequently,” said Rickards, 61. “That’s when we looked at each other and knew it was time.”

Rickards said that when he and Randolph shared their retirement decision with station management, “our bosses didn’t accept our resignation initially, which was a very nice thing to do. It showed me another reason why KGB is America’s biggest rock radio station. Our San Diego audience has been spectacular in their loyalty. You show them the slightest kindness and they return it to you a hundredfold. I mean this with 100% sincerity.

“Getting up and performing for the last few decades for our wonderful KGB audience has been, by far, the greatest privilege of my career,” Randolph said in a statement. “It was a blast and I’m forever grateful.” (Randolph declined to respond to emails seeking comment for this article.)

Over its three decades, DSC was heard on several local radio stations, with KGB-FM as its original home beginning in 1990, when the show was called “The Dawn Patrol”.

In 1990, Rickards moved to San Diego from Denver and was paired with co-hosts Randolph and Shelly Dunn, who had moved from Phoenix.

In 1994 the show moved to KIOZ-FM and became the Dave, Shelly and Chainsaw Show. After three years at KIOZ-FM, the show returned to KGB-FM’s morning slot for another 13 years. It was around this time that the show became known as “DSC”, the initials of Dave, Shelly and Chainsaw. From 2010, the show aired on KFMB-FM before returning again to KGB-FM in August 2018, preceded by Dunn’s retirement in July 2018.

“It doesn’t happen often, but sometimes a group of people come together and create magic. That’s what happened 32 years ago when DSC first appeared on 101.5 KGB,” said Shauna Moran, Program Director, KGB-FM. “We are honored that one of the most talented and entertaining group of personalities in the industry has called the KGB home. The DSC played a major role in the legacy of the KGB.

Bumble Bee’s “Good For You” Campaign Honors Tuna Lovers

San Diego-based Bumble Bee Seafoods Co., an iconic 120-year-old fishing company, has announced its latest ad campaign, titled “Good For You,” designed to engage the next generation of tuna lovers by challenging perceptions of the tuna and celebrating tuna lovers.

“The younger generations do not see tuna as versatile, nor suited to their gastronomic aspirations. Sometimes they even forget how good tuna is for them,” said Jeanine Lewis Canales, vice president of marketing at Bumble Bee. “We set out to create a disruptive campaign that addresses these challenges in a fun and engaging way.”

Bumble Bee Seafoods Campaign

The campaign, which includes TV spots, digital videos and social media, offers a simple and memorable expression of not only the culinary and nutritional story behind tuna, but also an acknowledgment of the authenticity behind the people who love it. that tuna does for them, the company said.

“Good For You delivers impactful imagery and a progressive outlook that continues to propel Bumble Bee as a brand committed to challenging category expectations,” a statement read.

The campaign, developed by The Many, the official advertising agency of Bumble Bee, based in Los Angeles, was created in partnership with director Ashley Armitage. Bumble Bee said Armitage “has captured worldwide attention for his quirky style and desire to push the boundaries of the expected”.

“This campaign continues to establish Bumble Bee as a category leader by bringing different generations together to inspire new tuna lovers,” said Adam Flanagan, Creative Director of The Many. “We wanted to showcase the genuine passions enjoyed by a wide range of people who embrace their unique interests to the fullest, while touting the many health benefits of Bumble Bee Tuna.”

The Many was also behind “Yes! Bumblebee! a 2020 ad campaign that called on the world to rethink shelf stable tuna. The campaign, Bumble Bee’s first in years, resulted in’s “Most Improved American Brand for 2021” award. In 2021, Bumble Bee said its advertising campaign resulted in a 14.3 point increase in brand awareness, a 4.4 point increase in brand consideration, and a 6% increase in sales on campaign media markets.

Bumble Bee’s specialty seafood and protein products are marketed in the United States, Canada and more than 50 markets worldwide under the names Bumble Bee, Anova, Brunswick, Clover Leaf, Snow’s, Wild Selections and Beach. Cliff.

Advertising campaigns encourage mid-term voting

Brands ranging from Snapchat to the National Football League recently launched ad campaigns to encourage voting in the November 8 midterm elections.

“If we were talking 20 years ago, brands wouldn’t be touching this space,” Jacqueline Babb, a marketing professor at Northwestern University, told Ad Age, an industry trade publication. But now, with growing pressure from socially conscious consumers, including Millennials and Gen Z, brands are more likely to jump in, she said.

Several companies have spent their money on election campaigns, reports Ad Age.

Clothing company Levi’s teamed up with Hailey Bieber for a video titled “Levi’s 2022 Vote with Hailey Bieber” featuring the model offering tips on how to vote.

Snapchat has created a “Register to Vote” app that helps users with registration status and invites friends to register. Music platform Spotify has created a playlist called “Focus on the Midterms”.

Argent, a women’s clothing brand, launched “Voting Suits You,” a campaign selling pink suits with proceeds going to Supermajority, a women’s equality organization founded by former Planned Parenthood officials .

Electric vehicle charging company Volta has launched a “Get Out the Vote” campaign with messages on the screens of its 2,800 charging stations in the United States

The NFL continued its “NFL Vote Initiative,” which focuses on voter education and registration. A recent TV ad featuring Seattle Seahawks quarterback Geno Smith and Denver Broncos safety Justin Simmons explains the importance of Election Day.

The National Basketball Association’s “Get in the Game: Vote” campaign has included in-game messaging and voter registration events. NBA games played on November 7 will be billed as “Civic Engagement Night”. No matches are scheduled on polling day.

Rick Griffin is a public relations and marketing consultant based in San Diego. His MarketInk column appears weekly on Mondays in the Times of San Diego.


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