It’s official. And, an official announcement was released a few minutes ago.
A plan influenced by the COVID-19 pandemic to co-locate the Radio program, co-produced by NAB and the Radio Publicity Bureau, at the now-cancelled 2021 NAB Show will be extended through 2022 — and beyond.
There will no longer be a stand-alone radio broadcast.
“In today’s world where radio companies are essentially multimedia companies, the value of participating in the NAB Show cannot be overstated,” said dave santrella, president of Broadcast Media at Salem Media Group and Chairman of the NAB Board of Directors. “We stream and podcast now and even produce videos. NAB Show provides unparalleled access to the critical tools, knowledge, and connections we need to grow and thrive in today’s media industry.
Over the past two decades, the radio show has faded in terms of its size and mainstream status in a consolidated industry. As a co-production of NAB and RAB, the radio show has enjoyed a resurgence over the past five years, with 2016’s Nashville radio show particularly memorable, followed by 2017’s Austin radio show. At the Austin event, the CEO of Audacy David Champ gave an impassioned speech in support of radio industry leaders who still remember him.
With 2,130 people attending, the 2018 radio show was hosted in Orlando. In 2019 he moved to Dallas.
Then came COVID-19 and the pandemic. The 2020 radio show, scheduled for September 13-16 of last year in Nashville, has been cancelled. A decision to co-locate in October 2021 in Las Vegas was then made, with a definitive plan to return to Music City USA from October 5-7, 2022.
That Nashville event is now a permanent scar from COVID-19.
With April 2022 now set for a revamp of what was supposed to have ended today (10/14), the 2022 NAB Show, which will precede the Radio Show, will feature “signature awards, networking events and a comprehensive conference program, including popular sales and marketing sessions, the RAB will present.
Chairman and CEO of RAB and former Radio & Records Editor Erica Farber “It’s important that we continue to bring radio professionals together to network, celebrate audio and engage in meaningful discussions about the future of our industry.”
The RAB and NAB also note that the permanent change will benefit radio industry leaders with access to the NAB Show floor and sessions, should they choose to attend these co-located events.