European commercial broadcaster Bauer Media Audio launches UK subscription radio service


European commercial broadcaster Bauer Media Audio has launched a new subscription radio service in the UK.

In the UK, Bauer Media Audio, which is part of European media giant Bauer, says he reached more than 20 million listeners per week through 120 commercial, local, national and digital stations, including Absolute radio, magic RadioKISS, Scala Radio and JazzFM.

The new £3.99 (about $5.50) subscription radio service offers commercial-free live radio on four of the network’s stations: Scala Radio, Jazz FM, Planet Rock and Kerrang! Radio.

The service is available with a seven-day free trial on supported web, apps, and smart speakers.

Individual services give subscribers access to 20 additional exclusive online spin-off radio stations each.

Listeners will also have access to more than 30 on-demand shows by brand, featuring exclusive documentaries, artist interview content and special programming.

Listeners can also skip up to six tracks per hour via app and web listening, including during live radio broadcasts.

“The radio offers music, discovery and a live experience that is central to its enduring appeal.”

Paul Keenan, Bauer Media Audio

Paul Keenan, President of Bauer Media Audio, said, “The radio delivers music, discovery and a live experience that are central to its enduring appeal.

We saw how, in particular last year, listeners turned to the radio for information, escape, entertainment and to maintain a link with the outside world.

Keenan added: “This premium subscription services innovation responds to an idea that identified a desire among music superfans – hugely enthusiastic about their favorite radio brands and broadcast radio – to further explore their passions. musical.

“The combination of the live radio experience, the highest quality curated on-demand programming and shows, and a unique new user control is a very compelling combination.”The music industry around the world


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