Based on audience behaviors and information, ARN has announced the launch of new Saturday shows on the KIIS network in 2022. The first announced show is hosted by Brittany Hockley and Laura Byrne who will make their radio debut with the Life Uncut radio show.
Turning their hit podcast into a radio show every Saturday on KIIS, this is the first show to launch as part of ARN’s Podcast to Broadcast strategy.
Learn more: “We’ve become a lot more unfiltered”: Brittany Hockley and Laura Byrne on Life Uncut
Brittany Hockley said: “I am beyond thrilled with the launch of Life Uncut radio show! There’s nothing we love more than a strong thread, sharing embarrassing stories, chatting with inspiring people, and bringing the lols. We are so proud of what we have created and to be able to take it to a whole new level with a national radio show, allowing us to connect with a whole new group of awesome humans.
Laura Byrne says of the news: “The big secret is revealed, The uncut life do the radio! For the past two years Britt and I have been behind the mics in our bedrooms and now we’ll be in your ears every Saturday morning with KIIS. It’s going to be a lot of fun, and we can’t wait to laugh and share crazy stories with KIIS listeners. It’ll be everything you’ve come to love and know The uncut lifebut a little more professional.
More shows are expected to be announced soon as part of the KIIS network’s Saturday lineup.
During the announcement, ARN’s Chief Content Officer Duncan Campbell said, “I’ve always said podcasts would be a potential source of new radio talent. Our Podcast to Broadcast strategy allows us to explore this potential by placing key podcast talent on radio with their own show. The uncut life launches our Podcast to Broadcast strategy and reinforces ARN’s commitment to creating quality connections with our audience as we continue to define audio.
“As Australia’s No. 1 audio company, we continue to identify the opportunities created by the changing lifestyles of our audience. We’ve redefined the school run with the 3 p.m. pickup and our next opportunity will introduce content that more effectively connects with our audience on Saturdays, given the amount of time we’re spending in cars and moving around town at the start of the weekend. -end.
“The uncut life launches our Podcast to Broadcast strategy and again demonstrates that ARN understands audio and audiences better than anyone, which is why we are Australia’s #1 radio network and #1 podcast network. Brittany and Laura are made for radio and the show will provide audiences with conversations and interviews that navigate friendships and relationships in an entertaining and engaging way. We will be announcing more shows as part of our Saturday 2022 lineup in the coming weeks. »
Life Uncut radio show launches on all KIIS network stations, except 96FM, from January 2022
Top image: Brittany and Laura