Nigerian singer/songwriter Tems is launching a new radio show in collaboration with Apple Music 1 called Leading Vibe Radio, which will air biweekly on the service starting April 2, Apple confirmed Thursday, March 31.
The new show, which airs every other Saturday at 10 a.m. ET and will be available on demand, will feature the rising artist with his two co-hosts: his co-manager Muyiwa Awoniyi and his older brother Tunji Paul.
More from Billboard
“Leading Vibe Radio is really about talking about real things, spotlighting women, artists and creatives who are finding their way, finding their voice and talking about how to be good soil – something whose greatness can out,” Tems said of the impetus behind the show. “Africa is the source, so be careful. There are a lot of dominating moods and it’s about all of us together to lead the mood – this is Africa in the world.
Tems broke into the mainstream over the past year with his featured contribution on Wizkid’s “Essence,” which peaked at No. 9 on the Billboard Hot 100 last October. But she also made waves with her first two EPs, the 2020s. For broken ears and last year’s If Orange was a placeand also featured on Drake’s latest album, Certified Lover, on the track “Fountains”. And its impact is evident on Billboardfrom the first US Afrobeats Songs chart, released this week, where she landed eight songs on the 50-spot chart, including three in the top 10.
“We’ve been huge fans of Tems’ music ever since we heard her debut single ‘Mr Rebel’ in 2018 and met her in Lagos in December 2019,” says Karl Anderson, Africa music manager at Apple Music. “We’ve supported his music through our various global editorial campaigns, including Africa Rising in 2020, through to our global Up Next program in September 2021, and it’s exciting to see how his music resonates with our global subscribers. entire. We can’t wait for the world to tune in to Tems’ new Apple Music radio show and experience one of the most important African voices of his generation.
This debut single “Mr. Rebel” is also the origin of the name of Tems’ show, Leading Vibe, which is taken from the lyrics of the track. “I don’t know why or how that phrase got into my song,” she says of it. “Later I realized it was coming for a reason, and Leading Vibe is really what it says: leading the mood and creating opportunities for people, creating an alternative and helping people navigate the It’s helping people become leaders, helping people find their own voice, their own sound, their own thing, and get the most out of life.
Tems’ Leading Vibe Radio joins a growing list of artist-led Apple Music 1 radio shows that hail from the service, formerly known as Beats 1; other shows have been helmed by Elton John, Lil Wayne, Billie Eilish, Lady Gaga, and Nicki Minaj, among others.
“We’ve been captivated by the mystique of Tems since she emerged as a new artist three years ago and now, with her new radio show, we’ll get access to the spirit behind the music,” said Apple Music’s Leading Black Music Cultural Curator 1. in the UK Cracked said in a statement. “Tems is without a doubt one of the most exciting new artists of the decade and it’s a huge honor to have her join the Apple Music family.”
Click here to read the full article.