ABBA’s Björn Ulvaeus launches new radio show on Apple Music


Björn Ulvaeus, founding member of ABBA, launched ABBA’s Björn and Friendshis own radio show on Apple Music Hits.

Ulvaeus’ four-part series will feature “conversations with friends, collaborators and artists about all things ABBA.”

The inaugural episode features guest (and MBW World’s Greatest Producer series interviewee) Nile Rodgers.

Future guests include playwright Catherine Johnson, who wrote the musical’s book and the first film adaptation Mama Mia!and creative director of upcoming ABBA Voyage concerts, Johan Renck.

Ulvaeus’ radio show is the latest project set to keep the Swedish music legend busy throughout 2022.

First, there’s the highly anticipated live ABBA reunion (of sorts), which will see the quartet perform digitally with a live 10-piece band, in a purpose-built arena in London from 27 May 2022.

The group also broke records by announcing their last album in 40 years in September 2021.

According to Universal Music UK, pre-orders for the new album in the UK topped 80,000 in just three days, becoming Universal Music UK’s biggest ever album pre-order, beating the previous record set by Take That for their Progress and III scrapbooks.

The album sold over a million units combined in its first week.

Ulvaeus’ other endeavors see the star dividing his time between his BMG Credit Due endorsed songwriting campaign and serving as President of CISAC (International Confederation of Societies of Authors and Composers).

In an interview with MBW in December 2021, Ulvaeus discussed what he thinks needs to change in the world of publishing rights for songwriters.

“The split between publishing and label is about 15% versus 55%, so it’s totally label oriented. I think there are reasons to shift that balance so that the song, the publisher and the songwriter get a bigger slice of the pie,” he told MBW.

“A French jazz artist may have been played 500 times by his fans, who may be 1,000, while Justin Bieber has been played millions and millions of times by his fans, very little monthly subscriptions go to this French jazz artist in comparison to what goes to the mega streamer.

“As President of CISAC, I constantly talk about user-centric subscriptions because it will give a living to the French jazzman.”

“What happened [with abba] was a phenomenon that I never quite understood. But maybe my guests here on this show will help me figure it out.

Bjorn Ulvaeus

Björn Ulvaeus, says, “I’m thrilled to bring the show to Apple Music Hits because I’ve long wanted to ask emotionally intelligent as well as intellectual people who know ABBA why they think our songs have lasted so long — almost 40 years — because I don’t understand it myself.

“Sometimes when I see the number of albums we’ve sold – which they say is around 400 million – I can intellectually understand that, but emotionally I’ve never been able to because I don’t know. not why any of this happened.

“I just know that we wrote our songs the best we could, then recorded them the best we could, and that was it.

“What happened next is a phenomenon that I never really understood. But maybe my guests here on this show will help me figure it out.

“Maybe they have comments that I’ve been waiting for so long.

“I’ve already spoken to several people about this of course, but no one has come up with a really good answer, so I think that’s basically what this series is about. It’s about finally getting answers to questions. questions that I have had for a long time”.The music industry around the world


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